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Sherwin-Williams® Enters North American OEM Prefinished Wood Flooring Coatings Market

Wednesday, April 29, 2015   (0 Comments)
Posted by: Kelly LeCount

Launch includes UV-curable coating systems for prefinished wood flooring for both residential and commercial markets

CLEVELAND, Ohio, April 27, 2015 – Sherwin-Williams® Product Finishes today announced that it will supply the North American OEM flooring market with a new line of prefinish coatings. The first product offerings include UV-curable wood flooring coating systems.

The company’s floor coating systems meet or exceed key specifications for wear, scuff and scrape resistance. The company enters the North American market with systems for residential and commercial applications, including ceramic topcoats, high-Taber sealers, armor coat, UV oil, hydro primers, dual-cure putty, and fillers and sealers.

"This new family of coatings for flooring manufacturers leverages our history in North America of offering consumers and manufacturers high performance product finishes, and builds upon success and insights we have gained from supporting the flooring industry in Europe,” said Laura Kelleher, vice president of global marketing. "Together these traditions will enable us to bring the high level of customer support and product innovation required to serve OEMs in the North American prefinished wood flooring market.”

As the top North American brand in the architectural paints and OEM wood coatings industries, Sherwin-Williams® understands products must perform well in demanding production environments so manufacturers can cost-effectively deliver the exceptional lifestyle products today’s end-customers demand. Accordingly, Sherwin-Williams® UV-Curable Wood Flooring Finishing Systems are developed to speed production, improve throughput, and achieve consistent appearance and performance.

Additionally, custom color matching is available in specialized Sherwin-Williams® facilities, and manufacturers will have access to proprietary color trends research and forecasting. This will enable them to offer customers flooring that is on the leading edge of consumer trends.