Sherwin-Williams® Enters North American OEM Prefinished Wood Flooring Coatings Market
Wednesday, April 29, 2015
Posted by: Kelly LeCount
Launch includes UV-curable coating systems for
prefinished wood flooring for both residential and commercial markets
CLEVELAND, Ohio, April 27,
2015 – Sherwin-Williams® Product Finishes today announced that it will supply
the North American OEM flooring market with a new line of prefinish coatings.
The first product offerings include UV-curable wood flooring coating systems.
The company’s floor coating
systems meet or exceed key specifications for wear, scuff and scrape
resistance. The company enters the North American market with systems
for residential and commercial applications, including ceramic topcoats,
high-Taber sealers, armor coat, UV oil, hydro primers, dual-cure putty, and
fillers and sealers.
"This new family of coatings
for flooring manufacturers leverages our history in North America of offering
consumers and manufacturers high performance product finishes, and builds upon
success and insights we have gained from supporting the flooring industry in
Europe,” said Laura
Kelleher, vice president of global marketing. "Together these traditions will enable us to bring the high level of
customer support and product innovation required to serve OEMs in the North
American prefinished wood flooring market.”
As the top North American brand
in the architectural paints and OEM wood coatings industries, Sherwin-Williams®
understands products must perform well in demanding production environments so
manufacturers can cost-effectively deliver the exceptional lifestyle products
today’s end-customers demand. Accordingly, Sherwin-Williams® UV-Curable Wood
Flooring Finishing Systems are developed to speed production, improve
throughput, and achieve consistent appearance and performance.
Additionally, custom color
matching is available in specialized Sherwin-Williams® facilities, and
manufacturers will have access to proprietary color trends research and
forecasting. This will enable them to offer customers flooring that is on the
leading edge of consumer trends.